Michael Sprague, Kia's marketing veep, says the car "signals the direction of where the brand's going. We were always known as a maker of … Read the whole story

"It's anecdotally and empirically evident," Chip Lister, managing director of market research company Data Development Worldwide, tells Marketing Daily. "There's too much of a … Read the whole story

"Something like 90% of us watches TV in a typical day," says Experian Simmons' John Fetto, "and upwards of 70% use some other media … Read the whole story

The Riese Organization, which operates more than 100 restaurants in metro New York, has converted 10 midtown and two Brooklyn Dunkin' Donuts locations into … Read the whole story

The effort features a new media strategy that the company says includes local markets, "ownable" properties, and reinforcing to hotel owners the importance of … Read the whole story

The new, $3 Toasty Bullet sub is also made on ciabatta bread and wrapped in a paper sleeve, but is 8 inches long, versus … Read the whole story