Visitors to its microsite can not only check out the product's innovative anti-fatigue features, they can even find a new gig to wear them … Read the whole story
The most recent advertising spending data has lessons that should make large and small advertisers distinctly uncomfortable. Read the whole story
An attorney with the Federal Trade Commission's division of advertising practices said that while companies that market food to kids have gone the extra … Read the whole story
In an effort to connect with Boomers in ways that resonate best with their active lifestyles, the targeted campaign will feature "Vitality-themed" content around … Read the whole story
"Improving marketing efforts means going beyond measurements to the overall management philosophy," CMG Partners' Mark Carr tells Marketing Daily. "You have to translate better … Read the whole story
The "Feed Your Fingers" campaign, to run from October through February, will capitalize on the current popularity of finger foods by reaching consumers with … Read the whole story
One topic was user-generated content (UGC), an area that's hot not just for marketers, but for publishers hoping to avoid litigation. "The issues that … Read the whole story