Marketing Daily
Thursday, October 8, 2009
  • Timberland Effort Ties PRO Boots To Finding Work

    Visitors to its microsite can not only check out the product's innovative anti-fatigue features, they can even find a new gig to wear them … Read the whole story

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  • Ad Trends Signal Shift To Media Quality

    The most recent advertising spending data has lessons that should make large and small advertisers distinctly uncomfortable. Read the whole story

  • FTC Keeps Eye On Industry Self-Regulation

    An attorney with the Federal Trade Commission's division of advertising practices said that while companies that market food to kids have gone the extra … Read the whole story

  • General Mills Partners With Yahoo For 'Vitality'

    In an effort to connect with Boomers in ways that resonate best with their active lifestyles, the targeted campaign will feature "Vitality-themed" content around … Read the whole story

  • Just 25% Say They Manage Marketing Well

    "Improving marketing efforts means going beyond measurements to the overall management philosophy," CMG Partners' Mark Carr tells Marketing Daily. "You have to translate better … Read the whole story

  • Diamond Foods Debuts 1st Triple-Brand Effort

    The "Feed Your Fingers" campaign, to run from October through February, will capitalize on the current popularity of finger foods by reaching consumers with … Read the whole story

  • CARU Tiptoes Through Digital Briar Patch

    One topic was user-generated content (UGC), an area that's hot not just for marketers, but for publishers hoping to avoid litigation. "The issues that … Read the whole story