Marketing Daily
Monday, November 2, 2009
  • Conan Sketch Centers On Ford Taurus SHO
    by Karl Greenberg

    On Oct. 29, Ford had its new Taurus SHO (Super High Output) featured in a late-night comedy sketch. Both the car and Amy Marentic, … Read the whole story

  • COMMENTARY
    Bridge The Gap Between User Experience and Brand Value
    by Matthew Schwartz

    In a sea of copycat sites and apps, professional user experience design has become the price of entry for any business that's serious about … Read the whole story

  • Private Sales Sites Heat Up For The Holidays
    by Sarah Mahoney

    Brick-and-mortar luxury retailers may be in a slump as big as the QE2, but business is booming in the online private sale sector. "We're … Read the whole story

  • Facebook Sampling, Research Works For Splenda Mist
    by Karlene Lukovitz

    Splenda saw better-than-expected results from using a Facebook page dedicated to its new product, Splenda Mist No Calorie Sweetener, to distribute product samples and … Read the whole story

  • Swine Flu Expected To Drive OTC Cough Remedies
    by Karl Greenberg

    Diana Nhan, senior market analyst for Mintel GMN, said the U.S. cold, cough and throat remedy market saw a 13.4% spike in sales in … Read the whole story

  • Q3 Credit Card Direct Mail Plummeted 71%
    by Aaron Baar

    Consumers are seeing far fewer credit card offers in their mailboxes, and the offers are far less attractive than they've been in recent years, … Read the whole story