Marketing Daily
Tuesday, November 3, 2009
  • Financial Firm Looks For Fun In The 'Sun Life'

    Sun Life Financial pokes fun at its relative anonymity among consumers with its first integrated, national ad campaign: "Get to Know Sun Life." Read the whole story

  • Who's Buying Snack Mixes?

    Top 10 DMAs in which reside adults who bought snack mixes in the last six months: 1 Chicago 2 Paducah, Ky./ Cape Girardeau, Mo./ … Read the whole story

  • Luxury Marketing In A Recession And Beyond

    Luxury consumers today are paying to possess a beautiful object, an iconic brand and exceptional experiences and marketers must ensure that every touchpoint of … Read the whole story

  • Ho, Ho, Kapow: Stores Take The Gloves Off Early

    Just in time for the turn of the calendar page, discount retailers are cutting holiday prices, making the kind of offers normally reserved for … Read the whole story

  • Starbucks Rewards Change Signals Strategy Shift

    Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and its lower-level card into a single, frequency-driven rewards program signals a shift to … Read the whole story

  • Ebay Moves Into The Real World For Seasonal Promo

    Long the online destination for bargain hunters, eBay is moving from the virtual to the real world this holiday season, conducting a 12-city tour … Read the whole story

  • Sara Lee Deli Fights Hunger With Twitter Feed

    A cause marketing effort by Sara Lee Deli seeks to attract new Twitter followers while also fighting hunger. Read the whole story

  • Ford Improving Its Financial Picture, Looks To Future

    If Ford is in turnaround mode, it seems to have tightened its turning radius. The company, which reported solid results for the third quarter, … Read the whole story