MediaPost Publications - Marketing Daily 11/09/2009

Infiniti Celebrates 20th Birthday With Year-end Campaign
by Karl Greenberg
Luxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing … Read the whole story
COMMENTARY
Social Credit For CSR Purchases Key To Consumers
by Aronté Bennett
It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable … Read the whole story

Study: Credit Card Issuers Will Find Untapped Segments
by Tanya Gazdik
Although the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. Read the whole story
Nike Waves the Flag for USA Basketball
by Karl Greenberg
Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and … Read the whole story
FOOD
Land O'Lakes Launches Multilevel Hunger Relief Program
by Karlene Lukovitz
Land O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. Read the whole story
Good Earth Brews Donations, Online Voters Pick Charities
by Karlene Lukovitz
Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, … Read the whole story
Marketers: More Facilitate, Less Envision
by Aaron Baar
Many marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association … Read the whole story
Marketers Serve Super-Cheap Thanksgiving Fare
by Sarah Mahoney
This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. … Read the whole story