Luxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing … Read the whole story
It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable … Read the whole story
Although the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. Read the whole story
Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and … Read the whole story
Land O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. Read the whole story
Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, … Read the whole story
Many marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association … Read the whole story
This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. … Read the whole story