MediaPost Publications - Marketing Daily 01/08/2010

ELECTRONICS
Mulally To CES: We'll Leverage Success Of Sync
by Aaron Baar
"The in-car technology that Ford chose has proven to be the right one because it has the advantage of connecting customers by their own … Read the whole story
COMMENTARY
New Dimensions In Television
by Robert Passikoff, Op-Ed Contributor
Who'll be the beneficiary of technological changes? Brands to which consumers are currently loyal have a six times greater chance of being anointed the … Read the whole story

RETAIL
December Sales Stronger Than Expected
by Sarah Mahoney
And while experts had expected online sales to be a bright spot, Retail Forward's Frank Badillo says it outshone expectations. "More than half of … Read the whole story
COMMENTARY
5 Trends In Digital Marketing
by Nuri Djavit
In 2009, digital marketing experienced major shifts in opportunities, budgets and attitude. This year will see the hype calming around Facebook apps, Twitter campaigns … Read the whole story
RESTAURANTS
Quiznos Touts Two-fer Offer With 3-Way Synergy
by Karlene Lukovitz
A series of TV commercials featuring the "Quiznos Toaster" character touting the Choose 2 offer began airing this week, coinciding with the launch of … Read the whole story
ELECTRONICS
Sony Punctuates A Unified Global Brand Message
by Aaron Baar
The make.believe theme will roll out primarily online through a variety of platforms, including a make.believe channel on Crackle, Sony Pictures Entertainments's premium video … Read the whole story
RESEARCH
Spanish Brand Ranking Reverberates In U.S.
by Karl Greenberg
"When you look at the Hispanic market in the U.S. it is closer in terms of brand expectations and drivers to Spain than the … Read the whole story
FINANCIAL SERVICES
TransUnion Campaign Supports ZenDough
by Tanya Gazdik
"The campaign stokes the sense of mystery around what happens behind closed financial doors, those ivory tower decisions made about your life, while explaining … Read the whole story
PACKAGED GOODS
P&G Adds To Its Olympic Spokes-Athlete List
by Karl Greenberg
The company says the athletes will be part of integrated campaigns with advertising, public relations, in-store merchandising, mobile, digital and direct mail. Procter & … Read the whole story