"We know through research that the way consumers connect to the games is through the athletes and their stories," says Jennifer Bazante, head of … Read the whole story
Why isn't Chicago's marketing community taking care of its home turf? Read the whole story
By 2013, the purchase power of African-Americans will reach $1.2 trillion, meaning nine cents out of every dollar spent in the U.S. will come … Read the whole story
The aim for a worldwide campaign is for a balance of global brand consistency and authenticity, e.g., values, etc., with local market relevance, flexibility … Read the whole story
"I see it as the rise of the social consumer," says Stacy Geagan Wagner, a spokesperson for TransFair USA, the nonprofit group that certifies … Read the whole story
The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefits of milk with three 30-second Spanish-language spots: "Dentist" (Dentista), "Hair" (Pelo) and … Read the whole story
In short, even before the recession, adults across age groups were making changes in how they addressed supper needs for their families and themselves. … Read the whole story