Marketing Daily
Monday, February 22, 2010
  • Visa Connects With Olympics Congratulations

    "We know through research that the way consumers connect to the games is through the athletes and their stories," says Jennifer Bazante, head of … Read the whole story

  • The City Of Slumped Shoulders

    Why isn't Chicago's marketing community taking care of its home turf? Read the whole story

  • With Growing Financial Power, Black Outlook Is Rosy

    By 2013, the purchase power of African-Americans will reach $1.2 trillion, meaning nine cents out of every dollar spent in the U.S. will come … Read the whole story

  • 10 Steps To Global Advertising Success

    The aim for a worldwide campaign is for a balance of global brand consistency and authenticity, e.g., values, etc., with local market relevance, flexibility … Read the whole story

  • Ben & Jerry's To Be Fully 'Fair Trade' By 2013

    "I see it as the rise of the social consumer," says Stacy Geagan Wagner, a spokesperson for TransFair USA, the nonprofit group that certifies … Read the whole story

  • Milk Board Launches 'Mucho Más Que Leche'

    The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefits of milk with three 30-second Spanish-language spots: "Dentist" (Dentista), "Hair" (Pelo) and … Read the whole story

  • Dinner-Out Declines: Economy Not Sole Factor

    In short, even before the recession, adults across age groups were making changes in how they addressed supper needs for their families and themselves. … Read the whole story