Marketing Daily
Thursday, February 25, 2010
  • GM To Let Hummer Die As China Deal Falls Through

    Hummer was set to be sold off to Sichuan Tengzhong Heavy Industrial Machinery, but General Motors on Wednesday said that won't be happening. Like … Read the whole story

  • Who Uses Dry Cleaning Services?

    Top 10 DMAs in which reside adults who used a dry cleaning service in the last six months: 1 Washington, D.C. (Hagerstown, Md.) 2 … Read the whole story

  • Social, Traditional: Need It Be Either-Or?

    As we move across the public timeline, new tactics and techniques will continue to enter the equation. We all will be pushing for results, … Read the whole story

  • Experian: Choose Delivery Method Based On Age

    The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a … Read the whole story

  • Looking Past Shiny New Objects

    When you're developing products and platforms, shiny is great -- but more importantly, it needs to work, and it needs to be safe. We … Read the whole story

  • Del Taco's Integrated Facebook, TV Promos Pay Off

    In short, Del Taco's goals of harnessing social/traditional media integration to cost-effectively increase exposure and interaction with customers and prospects, particularly in newer markets, … Read the whole story

  • CMO Council Probes 'Precision Marketing'

    In a test for Best Western, council member Sandra Zoratti reports, "revenue gained 30%, the number of nights stayed gained 34%, and the ROI … Read the whole story

  • Snapple Launches Promo With Yahoo Sports

    Snapple underwrites the show as part of its media buy and partnership with Yahoo, per the latter's Erika Nardini, who says the show was … Read the whole story