Marketing Daily
Monday, March 1, 2010
  • Hyundai Taps Understudies For Oscar Performance

    Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says the company is not going to do special marketing around the switch. "It's … Read the whole story

  • Who's Buying Paint?

    Top 10 DMAs in which reside adults who bought paint/stain in the last year: 1 Portland/ Auburn, Maine 2 Burlington, Vt./ Plattsburgh, N.Y. 3 … Read the whole story

  • Closed-Loop Measurements Not Good Enough

    The new "open loop" takes information from all channels and from multiple other sources and uses a combination of tracking and statistics and apportioning … Read the whole story

  • Skies Brighten For Specialty Stores

    Based on the success of its London and Paris stores, the company plans to open Gap and Banana Republic stores next door to each … Read the whole story

  • Dairy Industry Backs First Lady's 'Let's Move' Effort

    A print advertisement touting the program will run in USA Today, The New York Times and the Washington Post on March 1. Against a … Read the whole story

  • Restaurants' Investment Plans Signal More Optimism

    Although actual sales and traffic dipped a bit in January, after a relatively strong December, operators are exhibiting more optimism about the prospects for … Read the whole story

  • Study To Assess LGBT Market In Latin America, Europe

    Study sponsors are travel and tourism companies, and organizations include, for the European arm, Germany's national tourism office; Berlin Tourism Marketing; and the city … Read the whole story

  • Movie Industry Snubs Oscars, Ad-Wise

    The movie industry still isn't taking much advantage of its biggest TV event: "The Academy Awards" on ABC. Only two movies will be advertised … Read the whole story