Marketing Daily
Tuesday, March 9, 2010
  • RETAIL
    Report: Gen Y Will Spend Us Into Recovery
    by Sarah Mahoney

    Shoppers are habitually much more methodical in the ways they save, using coupons, mobile apps, comparison-shopping sites, and rewards programs. "Retailers need to adapt … Read the whole story

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  • COMMENTARY
    Is It Just Us Or ... ?
    by Karl Greenberg, Staff Writer

    The Oscar-winning "Logoland" represents the French idea of American consumerism. No, wait. The filmmaker is using Los Angeles to represent a world in which … Read the whole story

  • AUTOMOTIVE
    Lexus Marketing VP Discusses Google TV Buy
    by Karl Greenberg

    Besides running in rotation on prime time with a heavy buy on professional and college sports, there's also a buy with Google TV, an … Read the whole story

  • FINANCIAL SERVICES
    American Express Reinstates 'Members Project'
    by Tanya Gazdik

    Nancy Smith, vice president, global media, content and community, American Express, tells Marketing Daily:"Through this year's Members Project program, we are providing various ways … Read the whole story

  • TELECOM
    People See Verizon As Best Brand Of Four
    by Aaron Baar

    "Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGov, tells Marketing Daily. "The map wars were a big positive for them … Read the whole story

  • FOOD
    Ghirardelli Streams User Content In Times Square
    by Karlene Lukovitz

    The grand prize for the sweeps is a trip for two to one of four world-famous squares: Times Square, Ghirardelli Square in San Francisco, … Read the whole story