RETAILShoppers are habitually much more methodical in the ways they save, using coupons, mobile apps, comparison-shopping sites, and rewards programs. "Retailers need to adapt … Read the whole story
- COMMENTARY
The Oscar-winning "Logoland" represents the French idea of American consumerism. No, wait. The filmmaker is using Los Angeles to represent a world in which … Read the whole story
AUTOMOTIVEBesides running in rotation on prime time with a heavy buy on professional and college sports, there's also a buy with Google TV, an … Read the whole story
FINANCIAL SERVICESNancy Smith, vice president, global media, content and community, American Express, tells Marketing Daily:"Through this year's Members Project program, we are providing various ways … Read the whole story
- TELECOM
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGov, tells Marketing Daily. "The map wars were a big positive for them … Read the whole story
FOODThe grand prize for the sweeps is a trip for two to one of four world-famous squares: Times Square, Ghirardelli Square in San Francisco, … Read the whole story
