"Our strategic approach is to leverage these partnerships to connect our flagship brands to key audiences in a big way," Stephen Chriss, Kraft Foods … Read the whole story

"When we began thinking about this last summer, especially after all the economic turmoil, with GM and Chrysler coming out of bankruptcy, we thought … Read the whole story

"This may accelerate the decline of direct mail," says Unica's Jay Henderson, "as companies continue to find alternative ways to sell products. But I … Read the whole story

Forrester Research VP/Principal Analyst Sucharita Mulpuru says that to capture the growth potential of online retail, marketers will have to have a multichannel strategy … Read the whole story

Still, RIM remains the leader in smartphone market share, due mostly to its business-friendly platform. "That's the inertia; they are provided by business [clients]," … Read the whole story