Marketing Daily
Monday, May 3, 2010
  • Pepsi To Intro Geo-Based Loyalty Program

    In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging … Read the whole story

  • Who Painted Their Home?

    Top 10 DMAs in which reside adults who painted the exterior of their homes in the last year: 1 Portland/ Auburn, Maine 2 Burlington, … Read the whole story

  • Cinco Ideas De Mayo

    In April, Facebook and Apple made game-changing introductions while gatherings of characters, developers and CMO's provided glimpses into the goodness ahead. Read the whole story

  • BP's Woes Illustrate Risk Of Green Branding

    "Since the accident, BP has gone from being No. 1 in its category in our brand loyalty index to dead last," says Robert Passikoff, … Read the whole story

  • AriZona Iced Tea Catches Misguided Political Fire

    Talk about tempests in teapots...An offhanded political joke on Twitter this week amid the controversy surrounding a new Arizona law aimed at illegal immigrants … Read the whole story

  • AutoTrader Effort Highlights Heart And Mind

    The campaign, which kicks off on Monday, features two 30-second TV spots, one showing a woman's thought process as she shops, the other a … Read the whole story

  • Bosch Is All Lit Up With New Campaign

    Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsports, whose drivers are in a new multimillion-dollar national advertising campaign aimed at … Read the whole story