Marketing Daily
Monday, May 3, 2010
  • BEVERAGES
    Pepsi To Intro Geo-Based Loyalty Program
    by Aaron Baar

    In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging … Read the whole story

  • Who Painted Their Home?
    by

    Top 10 DMAs in which reside adults who painted the exterior of their homes in the last year: 1 Portland/ Auburn, Maine 2 Burlington, … Read the whole story

  • COMMENTARY
    Cinco Ideas De Mayo
    by Drew Neisser

    In April, Facebook and Apple made game-changing introductions while gatherings of characters, developers and CMO's provided glimpses into the goodness ahead. Read the whole story

  • ENERGY
    BP's Woes Illustrate Risk Of Green Branding
    by Sarah Mahoney

    "Since the accident, BP has gone from being No. 1 in its category in our brand loyalty index to dead last," says Robert Passikoff, … Read the whole story

  • BEVERAGES
    AriZona Iced Tea Catches Misguided Political Fire
    by Karlene Lukovitz

    Talk about tempests in teapots...An offhanded political joke on Twitter this week amid the controversy surrounding a new Arizona law aimed at illegal immigrants … Read the whole story

  • AUTOMOTIVE
    AutoTrader Effort Highlights Heart And Mind
    by Karl Greenberg

    The campaign, which kicks off on Monday, features two 30-second TV spots, one showing a woman's thought process as she shops, the other a … Read the whole story

  • AUTOMOTIVE
    Bosch Is All Lit Up With New Campaign
    by Karl Greenberg

    Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsports, whose drivers are in a new multimillion-dollar national advertising campaign aimed at … Read the whole story