The campaign is aimed at "ultra high net worth individuals and families seeking a private banking relationship to help them manage the complexities that … Read the whole story

Team play is a new feature for this version of the game (and one that doesn't normally occur in real life). Most skateboarding contests … Read the whole story

The new online initiative aims to encourage healthy-weight initiatives for children by reaching educators and parents through two new sites co-sponsored by the Healthy … Read the whole story

Al Fresco, the country's leading all-natural chicken sausage, has updated its logo and packaging and launched a national marketing/advertising campaign -- including its first … Read the whole story

"Not all recalls are equal, and in this case, McNeil was proactive, instituting the recall before anyone got hurt," says brand guru Robert Passikoff. … Read the whole story

"Overwhelmingly, marketers feel that success in today's environment is gauged by revenue and ROI-they know that it's about deals over leads, and metrics, metrics, … Read the whole story