Marketing Daily
Wednesday, May 12, 2010
  • Q&A: Redefining Teens, $216 Billion Buyer Power

    Yes, marketers have long acknowledged that teens wield plenty of buying power. And, yes, they have given plenty of thought to their technological prowess. … Read the whole story

  • Who Plays The Slots?

    Top 10 DMAs in which reside adults who played slot machines at a casino in the past year: 1 Las Vegas 2 New Orleans … Read the whole story

  • Advice To BP That It Didn't Ask For

    I invited PR industry and marcomm experts to share their views on the BP's actions -- good and bad. Read the whole story

  • Toyota Strengthens MySpace Brand Promotion

    Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in the program is deliberately low key. "MySpace is a complex social network, and … Read the whole story

  • Dunkin' Faces Angry Fans On Free Iced Coffee Day

    During the afternoon, the company apologized for the confusion. On Twitter, @javajosh took to pointing out where the promotion was being offered and responding … Read the whole story

  • Citizens Campaign Includes New Tagline

    The spots show Citizens employees talking about their roles in the community -- from coach to parent -- to demonstrate that they also are … Read the whole story

  • Acura Effort Says Luxury Can Be Sensible

    Susie Rossick, Acura's manager of national advertising, says the effort was writ large in terms of creative and media to get people's attention during … Read the whole story

  • Task Force Releases Obesity Recommendations

    Many of the core marketing recommendations largely reaffirm work or discussions already underway by various federal agencies with the cooperation of the food and … Read the whole story

  • Tissot Launches 'Augmented Reality' Effort

    The application, available at, allows users (holding their wrists in front of a webcam) to try on watches and change models, colors and … Read the whole story