Marketing Daily
Tuesday, July 20, 2010
  • Visa Launches Prepaid Card Awareness Effort

    The campaign targets financially underserved consumers. Visa estimates that there are approximately 80 million financially underserved consumers in the U.S. alone. The multichannel campaign … Read the whole story

  • Top 10 'Under-banked' Markets

    Under-banked markets are those Designated Market Areas (DMA) with the highest percentage of adult residents without either a savings or checking account. 1 Laredo, … Read the whole story

  • Time to Get Customer-Centric -- For Real

    Three steps telecom providers need to take. Read the whole story

  • People Entertaining Bank Account-free Notions

    According to Mintel Comperemedia, 19% of consumers would be interested in using prepaid cards rather than a banking account to pay their bills. Their … Read the whole story

  • GE Connects Its Marketers Across The Globe

    The idea came to GE's Steve Liguori a year and a half ago when he was working out of the company's London office and … Read the whole story

  • Reports: New Insights On Social Media's Impact

    The correlations between early-tech adopters and heavy restaurant patronage can likely be attributed in large part to early adopters' higher-than-average affluence, which also enables … Read the whole story

  • Expert Notes Few Marketers Do Social Media Well

    "The way you want to think about it is as a pond," says Geoff Ramsey of research firm eMarketer. "You throw stuff out there … Read the whole story