Marketing Daily
Thursday, September 30, 2010
  • Honda Launches Campaign For Odyssey Minivan

    Honda is hoping that people who have hesitated to buy a minivan because of the soccer-person stigma will think again. The company is launching … Read the whole story

  • Source: Experian Simmons Read the whole story

  • 4 Reasons To Implement Niche Marketing

    Mass marketing isn't for everyone. To reach a specific market, go for niche. Read the whole story

  • Survey Finds GEICO Offers Best Value

    Four out of 10 consumers selected GEICO, followed by Allstate, Progressive and State Farm, with 22%, 17% and 11%, respectively, according to Boulder, Colo.-based … Read the whole story

  • Coffee Fanatics Spill Beans About Habits

    Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2.3% citing tea and 1.5% soda). And in a result apt to generate … Read the whole story

  • Diversity Panelists Sound Multicultural Alarm

    Marketers should loosen their purse strings now to research their diversity consumers. "They need to be learning, discovering, auditing their consumer base, looking at … Read the whole story

  • Levi's, Progressive, Wells Fargo Get GLAAD Honors

    The group also honored some companies for corporate behavior, including American Airlines, which received its Corporate Responsibility Award, "in recognition of the company's longstanding … Read the whole story