Marketing Daily
Thursday, September 30, 2010
  • Honda Launches Campaign For Odyssey Minivan

    Honda is hoping that people who have hesitated to buy a minivan because of the soccer-person stigma will think again. The company is launching ... Read the whole story

  • Source: Experian Simmons Read the whole story

  • 4 Reasons To Implement Niche Marketing

    Mass marketing isn't for everyone. To reach a specific market, go for niche. Read the whole story

  • Survey Finds GEICO Offers Best Value

    Four out of 10 consumers selected GEICO, followed by Allstate, Progressive and State Farm, with 22%, 17% and 11%, respectively, according to Boulder, Colo.-based ... Read the whole story

  • Coffee Fanatics Spill Beans About Habits

    Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2.3% citing tea and 1.5% soda). And in a result apt to generate ... Read the whole story

  • Diversity Panelists Sound Multicultural Alarm

    Marketers should loosen their purse strings now to research their diversity consumers. "They need to be learning, discovering, auditing their consumer base, looking at ... Read the whole story

  • Levi's, Progressive, Wells Fargo Get GLAAD Honors

    The group also honored some companies for corporate behavior, including American Airlines, which received its Corporate Responsibility Award, "in recognition of the company's longstanding ... Read the whole story