Marketing Daily
Friday, October 22, 2010
  • Glenfiddich Events, Ads Hit Major Metros

    The creative, via London-based Leagas Delaney, features photography of scenarios meant to inspire awe around themes of exploration and achievement. The new positioning will … Read the whole story

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  • Using the Customer Buying Process

    A customer centric model is a valuable method for improving marketing and sales alignment, effectiveness and measurement. Read the whole story

  • Sears Launches New Payment Option

    Sears says it wanted to offer credit-shy customers more financing options. "The monthly payment plan is a smart shopping solution that makes it more … Read the whole story

  • External Validation Drives Gen Y Purchases

    "These young adults are finding their place in the world, and looking for products that can help communicate what they stand for," says Nick … Read the whole story

  • J.D. Power: Consumers Adopting Minimalism

    J.D. Power and Associates has tapped five consumer trends emerging from the social media commentary it has been studying as part of its new … Read the whole story

  • Game Consoles Gain Digital Delivery Traction

    "Because those are in so many homes, it's showing that young people, in particular, are starting to turn to those as an entertainment center … Read the whole story