SPIRITSThe creative, via London-based Leagas Delaney, features photography of scenarios meant to inspire awe around themes of exploration and achievement. The new positioning will … Read the whole story
- COMMENTARY
A customer centric model is a valuable method for improving marketing and sales alignment, effectiveness and measurement. Read the whole story
RETAILSears says it wanted to offer credit-shy customers more financing options. "The monthly payment plan is a smart shopping solution that makes it more … Read the whole story
RESEARCH"These young adults are finding their place in the world, and looking for products that can help communicate what they stand for," says Nick … Read the whole story
TECHNOLOGYJ.D. Power and Associates has tapped five consumer trends emerging from the social media commentary it has been studying as part of its new … Read the whole story
- ELECTRONICS
"Because those are in so many homes, it's showing that young people, in particular, are starting to turn to those as an entertainment center … Read the whole story
