Michael Stelmaszek, group creative director at Campbell-Ewald, says the campaign reflects what heavy-duty truck owners actually do socially: poke fun at each other's vehicles. … Read the whole story
Top 10 DMAs in which reside adults who agree with the statement, "People often ask my advice when it comes to financial matters." 1 … Read the whole story
Conference organizers should take a page or two from the team's championship playbook. Read the whole story
"Macy's is trying to zig when others are zagging," says Sally Mueller, a former marketing exec with Target. "It's trying to rebuild an emotional … Read the whole story
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's name and the fact that "both heart health and laughter help people live … Read the whole story
The program encompasses music, culinary arts and design through hotel-branded entertainment during on-property experiences. First up is music, with the hotel chain hosting an … Read the whole story
The deal extends Discover's limited involvement in hockey. Discover also can develop hockey-themed rewards and customer experiences across NHL special events. A sweepstakes under … Read the whole story
A new television spot openly imitates Apple's "Mac vs. PC" ads. An attractive woman introduces herself as a T-Mobile myTouch 4G smartphone, while a … Read the whole story