Marketing Daily
Monday, November 8, 2010
  • Chevy Silverado Ad Pokes Fun At Ford F-250

    Michael Stelmaszek, group creative director at Campbell-Ewald, says the campaign reflects what heavy-duty truck owners actually do socially: poke fun at each other's vehicles. … Read the whole story

  • Who's Asked For Financial Advice?

    Top 10 DMAs in which reside adults who agree with the statement, "People often ask my advice when it comes to financial matters." 1 … Read the whole story

  • What The Texas Rangers Have Taught Us

    Conference organizers should take a page or two from the team's championship playbook. Read the whole story

  • Macy's Reprises 'Believe,' Pushes Image Over Price

    "Macy's is trying to zig when others are zagging," says Sally Mueller, a former marketing exec with Target. "It's trying to rebuild an emotional … Read the whole story

  • New World Pasta Launches Two Campaigns

    The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's name and the fact that "both heart health and laughter help people live … Read the whole story

  • Renaissance Hotels Launches Entertainment Program

    The program encompasses music, culinary arts and design through hotel-branded entertainment during on-property experiences. First up is music, with the hotel chain hosting an … Read the whole story

  • NHL Inks Discover Card As Its Roster Grows

    The deal extends Discover's limited involvement in hockey. Discover also can develop hockey-themed rewards and customer experiences across NHL special events. A sweepstakes under … Read the whole story

  • T-Mobile Ads: Sit Down, Take A Load Off

    A new television spot openly imitates Apple's "Mac vs. PC" ads. An attractive woman introduces herself as a T-Mobile myTouch 4G smartphone, while a … Read the whole story