Marketing Daily
Thursday, January 13, 2011

Top of The News

What Does 'Live Positively' Mean To You?
by Thom Forbes

Quick, and no Googling or Binging before you answer, please. When you see "Live Positively" or "livepositively.com," what comes to mind? Read the whole story

  • AUTOMOTIVE
    First Time: Ford Takes Polk Loyalty Brass Ring
    by Karl Greenberg

    Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty to Make; Ethnic Market Make -- African-American; and Mid/Full-Size Pickup for its F-Series … Read the whole story

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  • COMMENTARY
    Social Media Success Pyramid
    by Drew Neisser

    Think about your social program as a permanent part of your "go to market" strategy and enjoy the view from the top. Read the whole story

  • RETAIL
    Q&A: Crabtree & Evelyn Dials Up Digital, Direct
    by Sarah Mahoney

    Tom Woodside is the new VP/marketing and e-commerce. He says that while the company may draw its inspiration from John Evelyn, a botanist and … Read the whole story

  • RESEARCH
    Study: Celebs (Except Oprah) Ineffective In Ads
    by Tanya Gazdik

    The takeaway for marketers is to "think twice," says Peter Daboll, CEO of Ace Metrix. "The key question marketers need to ask themselves is … Read the whole story

  • RESTAURANTS
    Subway, Domino's Lead 2010 Foodservice Buzz
    by Karlene Lukovitz

    Subway led the list of restaurant brands with the highest 2010 scores -- at 41.7, followed fairly closely by Olive Garden, at 36. (Olive … Read the whole story

  • FINANCIAL SERVICES
    Sun Life Gets Behind Boston Celtics In Unique Deal
    by Karl Greenberg

    The Boston-based firm has just signed on as the first-ever presenting sponsor of Celtics.com. The deal also makes Sun Life an official team sponsor … Read the whole story