Adidas says "All Adidas," the marketing campaign it will unveil March 16, is its biggest brand campaign ever. The German company will use 30-second … Read the whole story
Top 10 DMAs in which reside adults who went to live theater in the past 12 months: 1 Salt Lake City, UT 2 Minneapolis-St. … Read the whole story
By following three steps, your brand packaging will be seen, felt and understood in five seconds or less. Read the whole story
A big first is enabling non-attendees to view the events for the first time through live streaming of the event's keynotes and panels on … Read the whole story
"Business Unusual" centers on a series of documentary-style Web videos that started on Feb. 28, featuring blogger, comedian and invention enthusiast Chris Hardwick, who … Read the whole story
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
The program is supported by a TV ad push starting March 14 on prime time, as well as radio, print and a grassroots effort … Read the whole story
"As someone who uses [a smartphone for shopping], I'm not surprised by the results," Jeff McKenna, a senior consultant for Chadwick Martin Bailey, tells … Read the whole story
In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey … Read the whole story