June 3 - 6, 2024
Monday, May 23, 2011
Top of The News
The Wall Street Journal 's David Kesmodel writes that R.J. Reynolds is "seizing on new antismoking laws in New York City" while the Winston-Salem Journal's Richard Craver says the hometown … Read the whole story
PACKAGED GOODSRich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story
- COMMENTARY
To truly connect with this consumer, marketers must look beyond the census numbers to find out who she is and what really makes her … Read the whole story
FOODLaunching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and … Read the whole story
TOURISMThe strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed … Read the whole story
RETAIL"Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice … Read the whole story
AUTOMOTIVETroy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story
FOODThe onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Katie Green - Little Saints, CMO
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