Marketing Daily
Monday, May 23, 2011
  • Soap Opera Demise Expands P&G, NBC Efforts

    Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story

  • Multifaceted: The New Face Of Multicultural

    To truly connect with this consumer, marketers must look beyond the census numbers to find out who she is and what really makes her … Read the whole story

  • Comida Kraft Connects Fans With Celebrity Chef

    Launching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and … Read the whole story

  • Wisconsin, Denver Launch Summer Tourism Ads

    The strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed … Read the whole story

  • Confidence Not A Problem; Shopper Loyalty Is

    "Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice … Read the whole story

  • Troy-Bilt Gets Technical In New Mower Campaign

    Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story

  • Kraft's Halls Stages Irritation Opera

    The onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times … Read the whole story