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The Wall Street Journal 's David Kesmodel writes that R.J. Reynolds is "seizing on new antismoking laws in New York City" while the Winston-Salem Journal's Richard Craver says the hometown … Read the whole story
PACKAGED GOODSRich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story
- COMMENTARY
To truly connect with this consumer, marketers must look beyond the census numbers to find out who she is and what really makes her … Read the whole story
FOODLaunching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and … Read the whole story
TOURISMThe strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed … Read the whole story
RETAIL"Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice … Read the whole story
AUTOMOTIVETroy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story
FOODThe onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times … Read the whole story
