Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story

Launching today, the initiative will encourage Latina women to share recipes and tips related to the cooking of their cultures by spotlighting Oropeza and … Read the whole story

The strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed … Read the whole story

"Worries about external factors, like economic trends where retailers are basically helpless, have subsided," Doug Hart, partner in the retail and consumer product practice … Read the whole story

Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story

The onset of allergy season can bring with it sore and scratchy throats. To remind people that its lozenges can provide relief during times … Read the whole story