Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, … Read the whole story

The 249 CMOs of U.S. companies said they will increase their spending on social media from its current level of 7.1% of their overall … Read the whole story

Claussen Pickles is building on the success of its ad campaign spoofing cold-climate explorers with a new Facebook contest offering a grand prize of … Read the whole story

"We know retaining customers is important, but what surprised us in this research is that the top 100 CPG brands could have grown four … Read the whole story

Lexus says there will also be an online video that goes into more detail about the use of digital crash modeling using virtual test … Read the whole story

In addition to asking respondents to rank chains on various criteria, Zagat asked them what they think about government mandates requiring fast-food/chain restaurants to … Read the whole story

Hotels.com is taking its Claymation mascots (and a live-action stuntman) to the extreme to showcase the company's mobile booking application with a new multimedia … Read the whole story