Marketing Daily
Monday, October 17, 2011

Top of The News

Wireless Carriers, FCC To Announce 'Bill Shock' Accord
by Thom Forbes

The "Los Angeles Times" says "consumer advocates" call it "bill shock"; the "New York Times" says it's the term preferred by the Federal Communications Commission, which has been investigating the … Read the whole story

  • AUTOMOTIVE
    Smart To Break TV Ad, Event Program
    by Karl Greenberg

    Daimler AG's Smart division, which makes ultra-diminutive cars with room for two, is launching new advertising and grassroots efforts. On Oct. 17, Smart will … Read the whole story

  • FOOD
    CSPI Files Suit Against General Mills Fruit Snacks
    by Karlene Lukovitz

    The complaint contends that the use of wording including "naturally flavored," "good source of Vitamin C," "[low number] of calories," "low fat" and "gluten-free" … Read the whole story

  • ENTERTAINMENT
    Population Of Kids Playing Vid Games Rising
    by Aaron Baar

    According to a new report from The NPD Group, the rate of kids who are playing video games is far outpacing the segment's overall … Read the whole story

  • RESEARCH
    Social Media Influences Brand Reputation
    by Tanya Gazdik

    Social media plays an important role in how consumers discover, research, and share information about brands and products, according to research from Nielsen/McKinsey's NM … Read the whole story

  • COMMENTARY
    Online Mistakes Brands Can Easily Avoid
    by Jeff Smith

    Too often, I see brand advertisers make (costly) mistakes as they venture into the world of online advertising. Read the whole story