The lede on an AP story in USA Today claims the Super Bowl is "still the hottest ticket in advertising." But isn't that kind of like saying that the $487.25 … Read the whole story
Honda is out of the gate with an ad for the Pilot crossover that will make absolutely no sense to the viewer who isn't … Read the whole story
In the latest installment of its Unhate campaign, the Italian clothing brand has headed to war-ravaged Tripoli, working with Libyan university students to fashion … Read the whole story
Here are 12 consumer trends that food/beverage makers should be attuned to in 2012, according to Bellevue, Wash.-based research and consulting firm The Hartman … Read the whole story
Just days after announcing sweeping store closings, Sears Holdings has named Ron Boire its new executive vice president and chief merchandising officer, as well … Read the whole story
Worldwide auto sales growth this year, driven by non-European markets, is likely to be a lot better than U.S. sales growth -- but in … Read the whole story
The app builds upon the Visa integrated marketing campaign launched in September which included a sweepstakes offering one cardholder the chance to win a … Read the whole story
If there's one thing that can be said about last year's bumper crop of marketing nightmares, it's that celebrities and politicians can give any … Read the whole story