Marketing Daily
Monday, January 9, 2012
  • Denny's: Covering All Of The Bases

    Reflecting the growing diversity of U.S. consumers, Denny's -- "America's Diner" -- is pushing harder than ever to appeal to specific customer segments and … Read the whole story

  • Q&A: People Don't Care About Loyalty Programs

    As more and more stores stampede toward expanded (not to mention expensive) customer loyalty programs, a new study from Pricewaterhouse Coopers reports there are … Read the whole story

  • Doritos Goes Viral For 'Crash' Campaign

    Doritos is on the home stretch of its yearly campaign, which it introduced for Super Bowl XLI in 2007. The pre-game campaign involves consumer-created … Read the whole story

  • Deloitte's Conroy Sees Challenges Driving Changes

    Conroy points to higher commodity costs as a structural challenge for consumer food, beverage, personal goods, household goods and apparel brands, because of supply-and-demand … Read the whole story

  • Northwestern Mutual Discovers Sports Marketing

    For the first time in the financial services company's history, Northwestern Mutual has signed a sports marketing sponsorship. The Milwaukee company is the newest … Read the whole story

  • TV Brand Names Become Irrelevant

    According to a survey of user reviews of brands including Sony, Vizio, Panasonic, LC and others, the average ratings were within six percentage points … Read the whole story

  • SunTrust Asks Consumers To Share Financial Goals

    SunTrust is kicking off a contest with the aim of motivating consumers to share their financial goals. It is launching the Sold Resolutions contest, … Read the whole story

  • A Marketer's New Year's Resolution

    Help consumers find the right balance between health and pleasure. Read the whole story