Marketing Daily
Thursday, January 12, 2012
  • Skechers In Doghouse For Super Bowl Ad

    While the Big Game is still a few weeks away, it looks like Skechers has already stepped in something with its 30-second spot. The … Read the whole story

  • Game Changer

    It's time to pull the plug on "consumer electronics." Read the whole story

  • 'Dissed' WWE Star Embraces Fruity Pebbles

    John Cena -- and an instant-win promotion offering grand prizes that include a "meet-and-greet" with Cena -- are being featured on the front and … Read the whole story

  • On Brands And Blocks

    Girls looking for a new buddy can now say hello to Lego Friends, a line of Lego blocks aimed at females age 5+. What … Read the whole story

  • Condom Ad Cites The Alternative: Fatherhood

    The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Crown brand "Zero Zero Four," reminds users of what the alternative to usage … Read the whole story

  • For Tiffany, Less Holiday Sparkle

    When it came to high-end spangles, consumers hit the brakes moving into the holidays, with Tiffany & Co. reporting disappointing sales results for the … Read the whole story

  • CEA Forecasts $200MM+ Revenues In '12

    As consumer electronics move even further into the realm of necessity over luxury, revenues for the industry will top $200 million in 2012, according … Read the whole story

  • Hostess Brands: Back In Bankruptcy Court

    Hostess has continued to struggle since emerging from that first restructuring. The company, which has annual sales of about $2.5 billion, is carrying more … Read the whole story

  • You Say 'Loyalty,' I Say 'Retention'

    Both J.D. Power & Associates and Polk Automotive give Hyundai and Ford high honors for retaining customers, though Polk taps Ford as the top … Read the whole story