Marketing Daily
Friday, January 13, 2012

Top of The News

Target Aims To Regain Cachet With Unique Boutiques
by Thom Forbes

Target announced a plan yesterday to open short-lived boutiques -- upscale shops selling unique merchandise -- within its stores that observers say is an attempt to regain some of the … Read the whole story

  • PACKAGED GOODS
    Old Spice Back With Crews
    by Karl Greenberg

    Old Spice's effort for Red Zone body sprays is called "Smell is Power," and touts a new scent called Danger Zone. It also breaks … Read the whole story

  • COMMENTARY
    Keep Up With MediaPost's Coverage
    by Nina Lentini, Staff Writer

    Each Friday, a roundup of the most recent Super Bowl-related stories, right here! Read the whole story

  • COMMENTARY
    Sightings: 10 Trends For 2012
    by Kathy Oneto

    As we start 2012, we forecast a year of "Movement and Progress" across a number of dimensions, fueled by the world's citizenry and macro … Read the whole story

  • FOOD AND BEVERAGES
    Healthy Lifestyles Trail Other Family Priorities
    by Karlene Lukovitz

    As marketers of products for children and families are increasingly discovering, family purchasing dynamics have shifted significantly in recent years. Today, only one in … Read the whole story

  • AUTOMOTIVE
    Whether Loyalty Or Retention, It's Critical
    by Karl Greenberg

    Polk's Loyalty award is about the automakers that have the highest percentage of loyalists. So does J.D. Power's offering, the 2012 Customer Retention Study, … Read the whole story

  • TECHNOLOGY
    If Content Is Free, People Like Ads On Apps
    by Aaron Baar

    According to Nielsen's "State of the Media: Consumer Usage Report," more than half (51%) of consumers said they have no problem with advertising on … Read the whole story

  • HOSPITALITY
    HomeAway Suggests 'Let's Stay Together'
    by Tanya Gazdik

    The TV spot features the Al Green 1972 classic hit by the same name. It debuts in select markets during the Jan. 15 NBC … Read the whole story