Marketing Daily
Monday, January 16, 2012
  • Pepsi MAX Video Contest Seeks Passionate Fans

    A new "Pepsi MAX for Life" video contest will reward two winners with just that: lifetime supplies of the soft drink. The brand describes … Read the whole story

  • E-commerce Confessions: What We Really Want

    A massive new survey from IBM reveals that consumers really aren't all that concerned about online privacy, as long as it's clear there is … Read the whole story

  • P&G Brings Back 'Moms' To Olympics

    P&G says it plans also to raise $5 million to help establish and sustain youth sports programs around the world via a portion of … Read the whole story

  • Women More Into Connectivity Than Men

    Men may (want to) control the remote, but women are the key to the connected home. According to research from Parks Associates, women are … Read the whole story

  • American Airlines, GayCities Partner For Promo

    "Our investment and commitment in the LGBT community has created loyalty to American Airlines for over the past 20 years," Adib Abrahim, American Airlines … Read the whole story

  • Audi Touts Quattro In New Campaign

    Audi is launching its first big campaign in years for its quattro all-wheel-drive system. The advertising and marketing campaign, with the tagline "the legendary … Read the whole story

  • The Rise Of The Biobased Economy

    Brand owners need to develop a strategy in 2012. Read the whole story