Marketing Daily
Tuesday, January 31, 2012
  • Mr. Clean, Sargento, J&J Launches Get The Nod

    Which new 2011 products were considered best by the consumers who use them? Each year, "Better Homes and Gardens" and market research firm Spark … Read the whole story

  • Digital Hispanics Are Best Multitaskers

    the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story

  • Century 21 Preps For Super Bowl

    Century 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each … Read the whole story

  • Voice Calling Still Top Cell Phone Use

    Yes -- consumers used their cell- and smartphones to help them make decisions when it came to holiday purchases, but good, old-fashioned phone communications … Read the whole story

  • NASCAR Takes The (Digital) Wheel

    NASCAR will assume operational control next year of all of its interactive, digital and social media rights including technical operations and infrastructure of all … Read the whole story

  • Countdown to the Super Bowl

    WWJHD. What would John Hughes do? Bueller's back, in an ad for Honda CR-V. Check it out in today's Super Bowl edition of "Out … Read the whole story

  • Finding The "Answer" In Display Ad Targeting

    When it comes to targeting ads to consumers on the Internet, the "Answer" is marketers' own data. Read the whole story