June 3 - 6, 2024
Monday, March 5, 2012
Top of The News
Ad Age's Rupal Parekh writes about a soiree she attended last week in the Manhattan penthouse apartment of former Ogilvy & Mather chairman-CEO Ken Roman to celebrate the publication of … Read the whole story
BEVERAGESLipton's new campaign for its Lipton Tea & Honey iced tea mixes - being launched this month -- and Lipton 100% Natural ready-to-drink bottled … Read the whole story
- COMMENTARY
Twitter has become the de facto "second screen" for real-time sporting events -- the next step in aligning brands with a sporting event and … Read the whole story
- COMMENTARY
Does your app deliver a user experience that influences behaviors aligned to your goal? It's a matter of understanding what drives those behaviors or … Read the whole story
MEDIARush Limbaugh's radio show on which he castigated a Georgetown University law student and suggested women who demand contraception enter the pornography business may … Read the whole story
BEVERAGESThe campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons … Read the whole story
RETAILAce Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully … Read the whole story
TELECOM"The way people are consuming data on their phones, consumption is going up and up," Mark Moll, a creative director at Leo Burnett who … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
Khara Hutchinson - Bayer, Head of Programmatic
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