Marketing Daily
Monday, March 5, 2012
  • Lipton Taps Lady Antebellum For Campaign

    Lipton's new campaign for its Lipton Tea & Honey iced tea mixes - being launched this month -- and Lipton 100% Natural ready-to-drink bottled ... Read the whole story

  • How To Reach Sports Fans On Twitter - Live

    Twitter has become the de facto "second screen" for real-time sporting events -- the next step in aligning brands with a sporting event and ... Read the whole story

  • What Analytics Can Do For Your Mobile App

    Does your app deliver a user experience that influences behaviors aligned to your goal? It's a matter of understanding what drives those behaviors or ... Read the whole story

  • Limbaugh And The Perilous Media Landscape

    Rush Limbaugh's radio show on which he castigated a Georgetown University law student and suggested women who demand contraception enter the pornography business may ... Read the whole story

  • Tiger Beer Brewer Backs Street Football

    The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons ... Read the whole story

  • Ace Debuts First-Ever Paint Campaign

    Ace Hardware is hoping to increase consumer awareness of its paint department. "Find Your Soul Paint" is the Oak Brook, Ill.-based retailer's first-ever fully ... Read the whole story

  • Sprint Campaign Focuses On Data Limitation

    "The way people are consuming data on their phones, consumption is going up and up," Mark Moll, a creative director at Leo Burnett who ... Read the whole story