Marketing Daily
Thursday, April 26, 2012

Top of The News

Depp's Tonto: Role Model For New Disney Studio Chief?
by Thom Forbes

Brook Barnes' piece in the "New York Times" this morning, wondering who will succeed Rich Ross as chairman of Walt Disney Studios, poses several conundrums confronting Disney chief Robert Iger … Read the whole story

  • AUTOMOTIVE
    TrueCar.com Spotlights Female Auto Racers
    by Karl Greenberg

    Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race … Read the whole story

  • TELECOM
    Consumers Have Limit To Unlimited Plan Price
    by Aaron Baar

    Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay … Read the whole story

  • BEVERAGES
    Harris Breaks Out Top Beverage Brands
    by Karlene Lukovitz

    Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers … Read the whole story

  • RETAIL
    Power: Ace Hardware Top Home Improvement Retailer
    by Tanya Gazdik

    Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 … Read the whole story

  • PACKAGED GOODS
    P&G's Tide Goes Long For The NFL
    by Karl Greenberg

    P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making … Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing
    by Erik Sass

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis … Read the whole story

  • COMMENTARY
    Thinking Globally, Acting Locally
    by Ingrid Froelich

    More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers … Read the whole story