Marketing Daily
Thursday, April 26, 2012
  • Spotlights Female Auto Racers

    Internet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race … Read the whole story

  • Consumers Have Limit To Unlimited Plan Price

    Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay … Read the whole story

  • Harris Breaks Out Top Beverage Brands

    Harris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers … Read the whole story

  • Power: Ace Hardware Top Home Improvement Retailer

    Ace Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 … Read the whole story

  • P&G's Tide Goes Long For The NFL

    P&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making … Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis … Read the whole story

  • Thinking Globally, Acting Locally

    More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers … Read the whole story