June 3 - 6, 2024
Thursday, April 26, 2012
Top of The News
Brook Barnes' piece in the "New York Times" this morning, wondering who will succeed Rich Ross as chairman of Walt Disney Studios, poses several conundrums confronting Disney chief Robert Iger … Read the whole story
AUTOMOTIVEInternet consumer auto pricing and research company TrueCar, Inc. is reaching out to women, fans of auto racing, and fans of women who race … Read the whole story
- TELECOM
Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay … Read the whole story
BEVERAGESHarris Interactive has provided more detail on the equity rankings of beverage brands within its 2012 Harris Poll EquiTrend study, based on surveying consumers … Read the whole story
RETAILAce Hardware ranked highest in customer satisfaction among home improvement retailers for a sixth consecutive year, according to the J.D. Power and Associates 2012 … Read the whole story
PACKAGED GOODSP&G's two-year-old corporate-level association with the league involves several brands, but Tide is the first to sign individual deals with all NFL teams, making … Read the whole story
Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis … Read the whole story
- COMMENTARY
More than ever, global and local marketers need to align their message, approach and brand. Global marketing should embrace the knowledge that local marketers … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Katie Green - Little Saints, CMO
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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