One thing that's clear about the growing dust-up over Kashi's use of the work "natural" in its labeling is that marketers are being held to a higher standard of clarity … Read the whole story
Badoo.com, a popular European social network, is making its way to U.S. shores with a new ad campaign that aims to show what New … Read the whole story
Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness … Read the whole story
The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile … Read the whole story
The brand is rewarding consumers who join its community via its site or Facebook page and become brand advocates by progressing through a tiered … Read the whole story
Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit … Read the whole story
"'Flipping'" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in … Read the whole story
Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival. Budding filmmakers can view the script at http://www.imaginationseries.com … Read the whole story
General Motors' largest division, Chevrolet, sold 1.18 million vehicles worldwide, a 6.5% increase over the period last year. Chevy also says this was the … Read the whole story