Marketing Daily
Monday, April 30, 2012
  • Europe's Badoo Comes A-Callin' In The States, a popular European social network, is making its way to U.S. shores with a new ad campaign that aims to show what New … Read the whole story

  • Why Big Brands Are More Socially Fit

    Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness … Read the whole story

  • Study Finds Gen Y Responds To App Ads

    The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile … Read the whole story

  • Bird's Eye Voila! Social Efforts Driving Trial

    The brand is rewarding consumers who join its community via its site or Facebook page and become brand advocates by progressing through a tiered … Read the whole story

  • Hiscox Focuses On Liability Insurance

    Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit … Read the whole story

  • Kohl's Broadens Its Cause-Related Efforts To TED

    "'Flipping'" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in … Read the whole story

  • Bombay Sapphire Sponsors Film Competition

    Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival. Budding filmmakers can view the script at … Read the whole story

  • Industry Posts A Strong First Quarter

    General Motors' largest division, Chevrolet, sold 1.18 million vehicles worldwide, a 6.5% increase over the period last year. Chevy also says this was the … Read the whole story