Marketing Daily
Wednesday, May 30, 2012
  • LG Focuses On Users In 3DTV Effort

    In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect ... Read the whole story

  • Where Brands Should Build Digital Nests

    Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, ... Read the whole story

  • Maidenform Uses Augmented Reality To Debut New Brand

    Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of ... Read the whole story

  • Breeders' Cup Launches Integrated Campaign

    The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other ... Read the whole story

  • Florida Campaign Dangles Tourism Packages

    The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through ... Read the whole story

  • Sun Life Financial Partners With Boston Celtics

    Sun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the ... Read the whole story

  • Freshness Reshaping Food Culture

    Consumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a ... Read the whole story

  • Hanes Trumpets Tagless Undies

    A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on ... Read the whole story