Marketing Daily
Friday, August 24, 2012

Top of The News

FTC: Weight Loss Device Reduces Wallet By $250
by Thom Forbes

Start the presses. The bench presses, that is -- and all the other hard work that goes into an effective exercise and fat loss routine. "Just three minutes a day … Read the whole story

  • FOOD
    Lindt Unveils New Federer TV Ad
    by Karlene Lukovitz

    The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his … Read the whole story

  • MOBILE
    Q&A: Mobile Makes Inroads On Event Marketing
    by Sarah Mahoney

    "If you dissect the pain point for most marketers," says Uzair Dada, CEO of Iron Horse Interactive, "they go to an event or a … Read the whole story

  • AUTOMOTIVE
    Vespa Launches 'La Vespa Vita' Lifestyle Site
    by Karl Greenberg

    Among other things, the site has a "Vespa Mosaic," where owners can post photos via Flickr or Instagram by using the hashtag #VespaVita; a … Read the whole story

  • BEVERAGES
    Corona Enlists Jon Gruden For Promo
    by Tanya Gazdik

    Corona Extra and Corona Light are teaming with football personality Jon Gruden for a promotion. Gruden, a Super Bowl-winning coach and ESPN commentator, stars … Read the whole story

  • RESEARCH
    Mintel: Brand Loyalty In The Dumps For Body Care
    by Karl Greenberg

    The deal maker for about a quarter of those who use body-care products at least once per week seems to be sale price. Mintel … Read the whole story

  • COMMENTARY
    Mitt, Barack And The Persuadables
    by

    People tend to complain about being bombarded with nasty advertising during presidential elections, and fighting dirty has been a staple of the cycle since … Read the whole story

  • COMMENTARY
    Curation Is The New Black
    by Sandhya Narayan, Bradley Reeves

    More than ever, retailers need to distill and curate quality, trustworthy information, and share it with their customers in fast and interactive ways. This … Read the whole story

  • COMMENTARY
    Creating Licensed Property Blockbusters
    by Ted Mininni, Op-Ed Contributor

    A well-designed licensing program will achieve immediate recognition and relevance, creating blockbuster consumer products at retail at a time when most licenses seem to … Read the whole story