Marketing Daily
Monday, October 22, 2012

Top of The News

A Lot Of Buzz For Apple's Smaller IPad
by Thom Forbes

As usual, Apple hasn't told us what it has in mind for tomorrow's 10. a.m. PT event in San Jose but "you can't click through more than two hyperlinks on … Read the whole story

  • MOBILE
    Q&A: Mobile's Real Work Begins Post-Campaign
    by Aaron Baar

    Brendan O'Kane, CEO at OtherLevels, which helps mobile marketers analyze their campaigns to ensure they are getting the maximum value out of their efforts, … Read the whole story

  • RETAIL
    Macy's Involves Marilyn To Woo Gen Y
    by Sarah Mahoney

    It says it will launch 13 new brands, such as one named Marilyn Monroe, and expand 11 others. Last spring, it said it would … Read the whole story

  • RETAIL
    Toys R Us Recruits 'Random' Social Santas
    by Sarah Mahoney

    Last year, it was inspired by stories of people paying off layaway balances for strangers. This year, it's asking for more of those random … Read the whole story

  • Avion Pharma Partners With Lifetime
    by Tanya Gazdik

    Avion Pharmaceuticals is partnering with Lifetime to promote its new prenatal vitamin. The Atlanta-based specialty pharmaceutical company will sponsor a segment on "The Balancing … Read the whole story

  • BEVERAGES
    Good Earth Tea Launches Offbeat Sampling Tour
    by Karlene Lukovitz

    From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sending young men and women, riding branded, vintage-style bikes, into "hot hangouts" in … Read the whole story

  • AUTOMOTIVE
    Chevy Brings Spark (And Sonic And Cruze) To SEMA
    by Karl Greenberg

    Jim Campbell, VP of Chevrolet performance vehicles and motorsports, says small cars comprise 60% of everything Chevrolet shows at SEMA. "Ten years ago it … Read the whole story

  • SPORTS
    The NBA Goes Big With Pre-Season Pitch
    by Karl Greenberg

    The National Basketball Association is launching a pre-season campaign to get people center-court. The new campaign is called "BIG." The Association is also rolling … Read the whole story

  • 'Mad Men' Look Available At Banana Republic
    by David Goetzl

    A Banana Republic collection will be back next spring as buzz for "Mad Men" season six begins. The retailer said it will offer a … Read the whole story

  • COMMENTARY
    The Truth About Our Next President
    by Bob Garfield, Featured Columnist

    Because of the near absolute freedom of political speech, politicians are free to fill the airwaves with lies. Some are trivial, some are shocking, … Read the whole story

  • COMMENTARY
    Where Has 'Integration' Gone?
    by Michael Miller

    While many speak of this overly complex world we live in, I believe that it is really quite simple and logical. To win, marketers … Read the whole story