Marketing Daily
Monday, November 26, 2012

Top of The News

Keys Lights The Fire For New CD
by Thom Forbes

"People get ready/There's a train a coming," Alicia Keys sang a few years ago in a haunting cover of the gospel-inspired, Curtis Mayfield classic. Now she's 31, the mother of … Read the whole story

  • RETAIL
    Stores Get 'Huge Win' In Long Black Weekend
    by Sarah Mahoney

    The bigger news, for consumers and retailers alike, is a brand new kind of marketing convergence, whereby Thanksgiving Day doorbusters ate Black Friday, and … Read the whole story

  • Discover's Diners Club Partners With 'Life of Pi'
    by Tanya Gazdik

    Discover Financial Services' Diners Club International is launching its first global entertainment partnership with Twentieth Century Fox. The two brands have teamed for the … Read the whole story

  • PETS
    Beneful Launches Playful Online Videos
    by Tanya Gazdik

    An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. … Read the whole story

  • APPAREL
    Born In The Racing Pit, Luna-C Moves Outward
    by Karl Greenberg

    Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex GX series in Daytona and other major Grand-Am races, went on sale this … Read the whole story

  • COMMENTARY
    Perhaps 'Hot NFL Wives Lose Weight Singing?'
    by Bob Garfield, Featured Columnist

    The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their … Read the whole story

  • COMMENTARY
    Priorities Beyond Pay
    by Ted Leonhardt, Op-Ed Contributor

    All creatives are anxious about measuring up to their own expectations and those of others. Creative managers are just as sensitive to these expectations. … Read the whole story