Marketing Daily
Friday, February 1, 2013
  • Samsung Mocks Super Bowl Rules

    In a preview to an ad scheduled to appear during the football game to be played Sunday between the NFC and AFC champions, Samsung ... Read the whole story

  • Tweets Drive Lincoln Super Bowl Creative

    Jimmy Fallon also played a role when he hosted the initial pitch for tweets, asking his social-media fan base to write (in 140 characters) ... Read the whole story

  • GoPro's Strategy Does End Run Around Super Bowl

    The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, ... Read the whole story

  • Q&A: Will Any Brands Show Up Naked At Super Bowl?

    Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "The Naked Brand," a documentary about advertising he made with Sherng-Lee Huang, he's ... Read the whole story

  • Social Media Usage Drives Brand Leadership

    Brands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean ... Read the whole story

  • BlackBerry Touts 10 With The NHL

    The deal makes BlackBerry presenting sponsor of the Trade Deadline show airing on NHL Network U.S. The big feature will be new handsets, which ... Read the whole story

  • Cash-Strapped: Lovers To Spend Less This Year

    Overall, spending on the Valentine's Day holiday is expected to rise a bit to $18.6 billion, with those who celebrate (about 60% of U.S. ... Read the whole story

  • Canned Foods Get Multi-Year Campaign

    The campaign's kickoff includes a partnership with "The Chew," ABC's daytime food talk show. During February, the show will feature weekly segments in which ... Read the whole story

  • The Bug & I

    "Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the ... Read the whole story

  • Countdown to the Super Bowl

    Will mom ruin this wedding? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • The Big Reveal ... Or Maybe Not

    The Super Bowl is the largest stage for marketers, and a well-crafted, creative idea -- no matter if it's previewed ahead of time or ... Read the whole story

  • New Logo Lifts American Airlines' Loyalty

    American Airlines took more than two years with IPG's FutureBrand to end up with their new logo. According to reports, it all started with ... Read the whole story