Marketing Daily
Wednesday, February 13, 2013
  • Virgin Mobile Encourages Pre-Valentine's Breakups

    The pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships ... Read the whole story

  • Dunkin' Launches Twitter Sweeps For V-Day

    Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue ... Read the whole story

  • Purina Debuts Spot During Westminster Show

    Purina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. ... Read the whole story

  • Study: Google, Facebook, Walmart Fill Consumer Needs

    Dawn Lerman, executive director of the Center for Positive Marketing at Fordham University, tells "Marketing Daily" that the ranking reflects the center's overall purpose: ... Read the whole story

  • Under Armour Holidays, And Largest Global Campaign

    Under Armour is creating its own series of holidays this year to promote five major innovations and programs including a new apparel line called ... Read the whole story

  • For Consumers, Small Luxuries Are Back

    "Traditional discretionary expenditures in recent years have fallen victim to tighter family budgets," says Pam Goodfellow, consumer insights director for BIGinsights. "However, there's no ... Read the whole story

  • 'Made In America': Why It Matters

    Made in America represents a better way -- a trend that smart businesses should be leveraging. A brand that has developed authentic associations with ... Read the whole story

  • Minimalist Design

    Consumers today need to be able to make purchase decisions more quickly by absorbing less information. Marketers need to restrain themselves and fight the ... Read the whole story