Marketing Daily
Wednesday, February 13, 2013
  • Virgin Mobile Encourages Pre-Valentine's Breakups

    The pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships … Read the whole story

  • Dunkin' Launches Twitter Sweeps For V-Day

    Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue … Read the whole story

  • Purina Debuts Spot During Westminster Show

    Purina Pro Plan dog food debuted a consumer-generated TV spot during one of the world's most famous dog shows. Viewers who tuned in Feb. … Read the whole story

  • Study: Google, Facebook, Walmart Fill Consumer Needs

    Dawn Lerman, executive director of the Center for Positive Marketing at Fordham University, tells "Marketing Daily" that the ranking reflects the center's overall purpose: … Read the whole story

  • Under Armour Holidays, And Largest Global Campaign

    Under Armour is creating its own series of holidays this year to promote five major innovations and programs including a new apparel line called … Read the whole story

  • For Consumers, Small Luxuries Are Back

    "Traditional discretionary expenditures in recent years have fallen victim to tighter family budgets," says Pam Goodfellow, consumer insights director for BIGinsights. "However, there's no … Read the whole story

  • 'Made In America': Why It Matters

    Made in America represents a better way -- a trend that smart businesses should be leveraging. A brand that has developed authentic associations with … Read the whole story

  • Minimalist Design

    Consumers today need to be able to make purchase decisions more quickly by absorbing less information. Marketers need to restrain themselves and fight the … Read the whole story