Marketing Daily
Thursday, April 18, 2013
  • Volvo: Image-Obsessed Need Not Apply

    The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national ... Read the whole story

  • In Food Shopping, Brands Are Big Losers

    This marks the third straight year of declines for national brands. And while the initial switch from name brands to store brands was linked ... Read the whole story

  • Label 5 Scotch Sends Fans To NYC For Web Series

    The fans' mission: To demonstrate, via the challenges, Label 5's philosophy or brand values ("conviviality, discovery, urban, global citizen, legendary") in New York City, ... Read the whole story

  • Promotional Offers Can Lure Back Cord-Cutters

    People are cutting the cord with greater frequency, particularly as the on-demand options from over-the-top providers (such as Netflix and Hulu) begin to gain ... Read the whole story

  • Warc Index: Global Marketer Outlook Strong

    Worldwide, marketers have a good feeling about marketing budgets, trading conditions and staffing. For the first time in Warc's Global Marketing Index, which measures ... Read the whole story

  • Ideas Trump Technology: A Message Worth Sharing

    In a keynote address at the 4As annual Transformation Conference, Procter & Gamble's Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas ... Read the whole story

  • What Is Your Biggest Marketing Spend?

    Why are marketing teams spending more on collateral than public relations, social media, advertising, or other programs? And what does it mean for CMOs ... Read the whole story