June 3 - 6, 2024
Thursday, April 18, 2013
Top of The News
If you've ever had a bad day at the office, you probably will empathize with Tesco CEO Philip Clarke who, when asked by a radio interviewer yesterday about the company's … Read the whole story
AUTOMOTIVEThe effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national … Read the whole story
RETAILThis marks the third straight year of declines for national brands. And while the initial switch from name brands to store brands was linked … Read the whole story
SPIRITSThe fans' mission: To demonstrate, via the challenges, Label 5's philosophy or brand values ("conviviality, discovery, urban, global citizen, legendary") in New York City, … Read the whole story
TELECOMPeople are cutting the cord with greater frequency, particularly as the on-demand options from over-the-top providers (such as Netflix and Hulu) begin to gain … Read the whole story
RESEARCHWorldwide, marketers have a good feeling about marketing budgets, trading conditions and staffing. For the first time in Warc's Global Marketing Index, which measures … Read the whole story
- COMMENTARY
In a keynote address at the 4As annual Transformation Conference, Procter & Gamble's Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas … Read the whole story
- COMMENTARY
Why are marketing teams spending more on collateral than public relations, social media, advertising, or other programs? And what does it mean for CMOs … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Michele Burchfield - Blume Honey Water, Founder & President
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
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