Marketing Daily
Thursday, May 23, 2013

Top of The News

Snapple Co-Founder And Taste Arbiter, Dies At 80
by Thom Forbes

If the secret sauce in Snapple's decades-long overnight success story was "quirky marketing and bold flavors," as the Wall Street Journal's Stephen Miller puts it, its saucier was Leonard Marsh, … Read the whole story

  • RESTAURANTS
    Seattle's Best Promos New Drive-Thru Format
    by Karlene Lukovitz

    The drive-thrus feature a menu that includes the brand's premium coffee, plus "dashboard-friendly" foods in 12 combos priced under $5. The combos offer quick … Read the whole story

  • RETAIL
    Saks Soars; Target Misses
    by Sarah Mahoney

    Minneapolis-based Target says its first-quarter earnings came in at a disappointing $498 million, "below expectations as a result of softer-than-expected sales, particularly in apparel … Read the whole story

  • RESEARCH
    Beer Category Grows Most In Brand Rankings
    by Tanya Gazdik

    Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of … Read the whole story

  • TELECOM
    Cricket Makes More From Less
    by Aaron Baar

    "We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, … Read the whole story

  • Equifax Taps Dentsu's 360i As Lead Agency
    by Steve McClellan

    Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk … Read the whole story

  • Marketers Should Tailor Specific Pitches To Tablet, Smartphone
    by Mark Walsh

    Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story

  • COMMENTARY
    Staking Your Category Claim
    by Laura Patterson

    Understanding customers' needs, wants, and buying process in a category helps marketers make better strategy, product, positioning, messaging, channel, and content decisions. By tracking … Read the whole story