Marketing Daily
Thursday, May 23, 2013
  • Seattle's Best Promos New Drive-Thru Format

    The drive-thrus feature a menu that includes the brand's premium coffee, plus "dashboard-friendly" foods in 12 combos priced under $5. The combos offer quick ... Read the whole story

  • Saks Soars; Target Misses

    Minneapolis-based Target says its first-quarter earnings came in at a disappointing $498 million, "below expectations as a result of softer-than-expected sales, particularly in apparel ... Read the whole story

  • Beer Category Grows Most In Brand Rankings

    Beer was the highest growth category in this year's BrandZ rankings -- up 36% year-over-year, according to the 2013 BrandZ Top 100 list of ... Read the whole story

  • Cricket Makes More From Less

    "We feel there's tremendous savings versus AT&T and Verizon," company representative Greg Lund tells "Marketing Daily." "People have been conditioned to the post-paid experience, ... Read the whole story

  • Equifax Taps Dentsu's 360i As Lead Agency

    Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk ... Read the whole story

  • Marketers Should Tailor Specific Pitches To Tablet, Smartphone

    Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both ... Read the whole story

  • Staking Your Category Claim

    Understanding customers' needs, wants, and buying process in a category helps marketers make better strategy, product, positioning, messaging, channel, and content decisions. By tracking ... Read the whole story