Top of The News
by Thom Forbes
Douglas Dayton, the co-founder and first president of Target in 1961, died at home in Wayzata, Minn., Friday at 88 following a battle with cancer. The first Target opened in … Read the whole story
BEVERAGES
by Karlene Lukovitz
In a tongue-in-cheek twist on brands' ubiquitous giveaway promotions, Snapple has launched a "Win Nothing Instantly" promotion -- complete with a press release announcing: … Read the whole story
ENERGY
by Karl Greenberg
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram and Pinterest. The Facebook page tracks the two travelers, while touting the company's … Read the whole story
ENTERTAINMENT
by Aaron Baar
Via a partnership with Major League Soccer, Electronic Arts is launching a promotion through which fans can propel one forward into the league's All-Star … Read the whole story
by David Goetzl
Time Warner Cable considers Super Bowl-winning coach Bill Cowher is such a compelling personality he's starring in a new spot without a sports theme. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
To observe that the French are haughty and uncooperative is a cliche and a scurrilous stereotype, justified only in the narrowest sense that it … Read the whole story
COMMENTARY
by Jeff Haley
Too many brands seem to be stuck in last-century thinking that adding radio to the marketing mix means simply running radio spots. But valuable … Read the whole story