Top of The News
by Thom Forbes
The saga of Barnes & Noble -- a plodding melodrama in which a blockbuster of 20th century retailing struggles to embrace the rapidly evolving realities of 21st century ebook technology … Read the whole story
RETAIL
by Sarah Mahoney
To celebrate 50 years of dressing women for success, The Limited is launching a social-media campaign to get them talking about how well they … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogurt flavors and various items based on Looney Tunes characters. There is also … Read the whole story
TELECOM
by Aaron Baar
Sprint encouraged fans to tweet their favorite driver's number along with the hashtag #Sprint60 as many times as possible during the last 30 laps … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Esurance has extended and expanded its sponsorship of the U.S. Open. The company became a sponsor of the famed tennis tournament in 2010, and … Read the whole story
APPAREL
by Karl Greenberg
Under Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
COMMENTARY
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Let's start by asking the Passover question: What made Cannes different this year from all other years? Read the whole story
COMMENTARY
by Peter Mollins
Just as content marketing has revolutionized B2B sales, content selling is becoming a standard practice for sales teams. Sales teams are leveraging content as … Read the whole story
COMMENTARY
by David Booth
Big Data, data-driven marketing, analytics and a host of other goals focused on using data to make smart business decisions were major drivers in … Read the whole story