Marketing Daily
Friday, July 26, 2013
  • Hyundai Gets Zombie Seal Of Approval

    Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walking Dead" show and graphic novels from which it leaped. Last year, the … Read the whole story

  • Apple Still Tops Among Consumers

    Linda Schulz, senior vice president of multi-client research at Harris Interactive, tells Marketing Daily: "The consumer connection and the emotional component, the fit into … Read the whole story

  • Chipotle Stages Fake Twitter Hack Attack

    The tweets, which included both incomprehensible messages like "Mittens13 password leave" and seemingly one-to-one messages like "Hi sweetie, can you please pick up some … Read the whole story

  • TotalProtect Home Warranty Debuts TV Effort

    TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowners. The effort, from Karlin+Pimsler, uses an entertaining concept to reach consumers -- … Read the whole story

  • Study: QSRs' Performance Hinges On Customer Service

    When it comes to increasing return visits and consumer referrals, customer service makes all the difference for quick-serve restaurants, according to a new QSR … Read the whole story

  • Acura, Porsche Lead As Automakers Buff Up Sites

    In the study Dodge follows Acura and Porsche in the rankings, and then comes Infiniti Jaguar, Jeep, Fiat, Smart, Land Rover, Hyundai, Kia and … Read the whole story

  • TV Global Spend Up 3.5%, Display Ads Rise

    Worldwide television advertising witnessed moderate growth in the first quarter of this year. Nielsen said global TV advertising spending was up 3.5%. One-still suffering … Read the whole story

  • The Great Role Reversal

    By elevating the conversation to the concepts of nurturing and love, we find a universal story that speaks to anybody with a heart. Screw … Read the whole story