Marketing Daily
Wednesday, July 31, 2013
  • RiteAid, Walgreens Tap Boomers' Healthcare Confusion

    As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid ... Read the whole story

  • Ford, Toby Keith Ride Again

    The title of the tour, with its reference to gunning an engine, says a lot about the relationship. Ford, more than any other pickup ... Read the whole story

  • Arby's Scores With Social Media Games Initiative

    Arby's recently ran one of its largest social media/mobile-based games initiatives to date -- with exceptional results, according to the brand and its platform ... Read the whole story

  • Sony Targets Outdoor Enthusiasts

    Lesley Patterson, who in 2013 has already won three regional off-road triathlons (and was the '11 and '12 Xterra off-road champion), will promote products ... Read the whole story

  • Coupons See Post-Recession Recovery

    Coupon use is returning to modest growth, with digital distribution driving some of the activity. The CPG Coupon Industry Facts, a half-year report by ... Read the whole story

  • Consumers Unaware Of Spending More

    Consumer spending has increased across all evaluated categories, although consumers believe the only categories they are spending more in are in-home food and household ... Read the whole story

  • The Power Of Keeping A Promise

    Although a majority of customers express disappointment over what they perceive as broken promises, companies are often unaware they even made a promise in ... Read the whole story