Marketing Daily
Friday, October 11, 2013
  • FOOD
    General Mills Launches National Cereal Lovers Week
    by Karlene Lukovitz

    "Americans still love cereal, but the reality is that there are a lot more breakfast choices out there now," says Pam Kermisch, director of … Read the whole story

  • RESTAURANTS
    Q&A: For DVR'd Ads To Work, Adjacencies Critical
    by Sarah Mahoney

    New research from Duke University's Fuqua School of Business finds that as long as a brand's personality stands out from the other ads it … Read the whole story

  • TELECOM
    T-Mobile, Shakira Shake Up Telecom
    by Aaron Baar

    "This brand likes to do things differently, and shake things up," Peter DeLuca, T-Mobile's senior vice president of brand and advertising, tells Marketing Daily. … Read the whole story

  • AUTOMOTIVE
    AutoTrader: Car Shoppers Go Mobile
    by Karl Greenberg

    Just about everyone goes surfing to car shop. But since more consumers are shopping for products on the small, mobile screen, automakers and car … Read the whole story

  • AUTOMOTIVE
    Chevrolet Fires Up Sonic At Comic-Con
    by Karl Greenberg

    This year, Chevrolet has its Sonic on display at the New York Comic-Con this weekend, with an activation on several levels. The company has … Read the whole story

  • FINANCIAL SERVICES
    Direct Banking Gains Popularity
    by Tanya Gazdik

    Twenty percent of checking and savings direct mail in the first eight months of 2013 is from direct banks, compared to only 4% in … Read the whole story

  • COMMENTARY
    Targeting Our Way To Lower Profits
    by Bob McCurdy

    When negotiating off a target demo, AM/FM radio stations price themselves against the specified cost-per-point and deliver impressions against consumers outside the target demo … Read the whole story