Top of The News
by Thom Forbes
A stir over an "Unapologetic" Barbie posing on the cover and in an extensive spread in the "Sports Illustrated" Swimsuit issue combusted from the ad trades and bloggers - "mommy" … Read the whole story
TECHNOLOGY
by Nina Lentini
It's not often we think of marketing technology software platform vendors as softies. But Cambridge, Mass.-based Aerva is putting its heart on its sleeve … Read the whole story
RETAIL
by Sarah Mahoney
A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1% increase in sales in the year ahead, thanks to shoppers' … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Diddy" Combs. The effort launches with an international and U.S. TV ad beginning … Read the whole story
AUTOMOTIVE
by Karl Greenberg
What happened? Vehicle dependability had been rising like the Hillary Step for the past 16 years. But last year, for the first time, the … Read the whole story
PETS
by Tanya Gazdik
"When we saw how Facebook was celebrating their 10th anniversary, it really inspired us to do something to give back to our passionate Pedigree … Read the whole story
COMMENTARY
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For Valentine's Day, I'm fantasizing about receiving a huge, closet-sized, stuffed bear getting dragged into my apartment by my love interest as he makes … Read the whole story
COMMENTARY
by Julie Doughty
People tend to think naming is magic, that the "right name" is a secret sauce that will make a product succeed. But the truth … Read the whole story