Marketing Daily
Friday, February 28, 2014
  • Consumers Disenchanted With M-Commerce

    As far as consumers are concerned, multichannel shopping is old news. And many find mobile screens too small -- and retailers' m-commerce sites too … Read the whole story

  • Nutrition Label Reading Has Been Declining For Years

    Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updating, although there is much disagreement about which updates are needed. Meanwhile, The … Read the whole story

  • Sprint Sponsors Online 'Framily' Oscar Party

    "People who watch the Oscars want to be a part of the experience, and a Twitter party is a great way to do that," … Read the whole story

  • Hispanic Consumers Embrace Social Media, Mobile

    Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to a recent study. Nearly a … Read the whole story

  • Costa Rica Launches New Effort, Tag And Direction

    The campaign, which also dispenses with "No Artificial Ingredients" for a more ecumenical "Essential Costa Rica," serves as an umbrella that covers tourism and … Read the whole story

  • What's Meaning When You Can Have Experience?

    Joseph Campbell wrote that people who think they are searching for the meaning of life are actually searching for experiences, which they don't realize … Read the whole story

  • WhatsApp: It's The Real Thing

    When news broke that Facebook bought WhatsApp for $19 billion, I was immediately reminded of Roberto Goizueta, Coca-Cola CEO from 1980 to 1997. Read the whole story