Marketing Daily
Wednesday, March 5, 2014
  • Five Million Strong, Planet Fitness Throws A Party

    "As a brand, we feel we have hit an enormous milestone, that our five million members makes us the biggest in the industry," Jamie ... Read the whole story

  • Mondelez, Prehype Launch Social, Sampling Platforms

    The platforms came out of the second stage of Mondelez's Mobile Futures initiative, which paired the company's "power brands" (Oreo, Stride, Trident, Wheat Thins, ... Read the whole story

  • Women Show Off Their 'No Nonsense' Attitudes

    When it comes to balancing priorities in their lives, women are confident about their style and lifestyle choices and think fleeting fads like diets ... Read the whole story

  • Millennials Love To Virtually Clip

    They are far more likely to be coupon users, especially in tandem with their mobile devices. Seventy-nine percent use paperless coupons from retailers versus ... Read the whole story

  • Walmart Flexing Hybrid Stores To Bridge Digital Gap

    The retailer is using its Neighborhood Market and Walmart Express formats to create a new kind of "fully tethered retailer," offering consumers all the ... Read the whole story

  • Gillette Gives NFL Combine Test To Fans For Clear Gel

    Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to ... Read the whole story