June 3 - 6, 2024
Tuesday, July 8, 2014
Top of The News
Does the closing of the once rapidly rising Crumbs Bake Shop indicate some larger societal shift, as the Hollywood Reporter's headline suggests: "Has the Cupcake Craze Already Crumbled?" Or is … Read the whole story
AUTOMOTIVEGeneral Motors has been planning its first-mover play in the connected-car realm for a long time now, and the partnership with AT&T that brings … Read the whole story
RETAILWith its domestic sales climbing 27.2% in 2013, up from 2012, the online leader moves up to No. 9 from No. 11 in the … Read the whole story
RESTAURANTSThe first new video, featuring cliched scenes like a young couple singing their hearts out on a beach -- to touching lyrics like "Pretzel … Read the whole story
AIRLINES"This campaign is a celebration of endurance, of Southwest's warrior spirit," Dave Ridley, SVP business development for Southwest Airlines, tells "Marketing Daily." The campaign, … Read the whole story
RETAIL"The campaign is about encouraging consumers to define the outdoors for us, asking them to share their summer adventures," Sam Martin, brand manager, tells … Read the whole story
SPORTS"The opportunity for brands to associate themselves with cycling are as great as they've ever been," Mark Pinsent, social and content lead at global … Read the whole story
- COMMENTARY
There are a number of operational challenges that marketers need to address to truly bring the Internet of Things to fruition. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Robyn DeFina - Sweet Loren’s, SVP of Marketing
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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