Marketing Daily
Thursday, September 18, 2014
  • Can Apple Watch Win Over Swiss Luxury Giants?

    While there will doubtless be luxury consumers who already own classic timepieces and who buy smartwatches too, Milton Pedraza, CEO of the Luxury Institute, … Read the whole story

  • Penn Mutual Backs The Growing Sport Of Rugby

    Eileen McDonnell, Penn Mutual's CEO, said the deal provides a thematic connection around protection and doing more in life, and "also gives us the … Read the whole story

  • Samsung Tops Landor's Breakaway Brand List

    Down-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital giants such as Apple and Google, according to Landor's 2014 Breakaway Brand Study. … Read the whole story

  • Women 50 And Over Are Not Your Parent's Boomers

    First off, women born between 1946 and 1964 disagree that they are behind the times and feel disengaged from pop culture. Seventy-one percent of … Read the whole story

  • Lindt Creates Rom-Com For Line Launch

    The interactive online series, "It Started with HELLO," includes a teaser (already live) and four episodes, each of which reflects the "personality" of one … Read the whole story

  • Are Good CMOs Hard to Find?

    "Marketing is more dynamic with so many more tools and avenues available," said Carl Cohen, CMO of MGM Resorts International's CityCenter, Las Vegas. "It's … Read the whole story